Are Tablets Falling Out of Favor?
New data from ecoATM shows tablet trade-ins on the rise in face of declining tablet usage
SAN DIEGO, May 27, 2015 /PRNewswire/ -- Tablet shipments have been on a steady decline, while tablet trade-ins are growing. ecoATM, Inc., the nationwide network of automated electronics recycling kiosks, saw tablet trade-ins more than double from Q1 2014 to Q1 2015 and set out to determine what's changed with tablet owners.
A recent ecoATM survey suggests a disconnect between initial expectations and eventual tablet usage.
- More than one quarter of respondents (27 percent) indicate they use their tablet less than they anticipated when initially purchased
- Twenty-six percent report using their device less than three hours per week
- Eight percent of tablet owners say they no longer use their device
Survey findings point to utility as a primary reason why tablet usage may be declining. Of those who no longer use their device:
- 60 percent indicate they prefer using a laptop instead
- 26 percent say their smartphone does everything they need
- Seven percent indicate their tablet is broken
"Just because your tablet has fallen out of your favor doesn't mean it has to gather dust. You can still take it to an ecoATM® kiosk to turn it into cash and give it a second life," said Randy Erman, director of product marketing at ecoATM. "ecoATM kiosks recognize more than 5,500 devices including tablets, smart phones and MP3 players."
With a network of more than 2,100 kiosks in the U.S., ecoATM has responsibly recycled or enabled the reuse of more than four million devices. ecoATM kiosk data lends insights into additional tablet trends:
- Southern states including Louisiana, Mississippi and Alabama experience the highest collection rates
- Of the tablets and cell phones collected, a higher percentage of tablets traded in are broken; one quarter of all tablets traded in are in non-working condition
- The Apple iPad® 2 and iPad mini™ are collected more than any other tablets
To get the best value for tablet trade-ins through its network of kiosks, ecoATM recommends these simple steps (go to: http://blog.ecoatm.com/) for proper preparation before selling a device. To find an ecoATM kiosk location, please visit http://www.ecoatm.com/locator/.
Methodology: The ecoATM consumer tablet use survey was conducted by Edelman Berland between May 5-11, 2015, and polled 1,175 tablet owners in the U.S. The margin of error for the survey is ±2.9%.
ecoATM, an Outerwall Inc. (Nasdaq: OUTR) brand, is the first company to create an automated self-serve kiosk system to buy back old phones, tablets or MP3 players for cash. ecoATM uses patented, advanced machine vision, electronic diagnostics, and artificial intelligence to evaluate electronics. ecoATM® eCycling stations provide a convenient trade-in solution with features that validate sellers' identities and deter the sale of stolen phones, and the company collaborates with national, state, and local law-enforcement groups in combating mobile phone theft through innovative use of technology and education (http://www.ecoatm.com/law-enforcement/).
ecoATM holds Responsible Recycling (R2) and ISO14001 certification, confirming the company's commitment to maintaining the highest standards of electronics recycling, as well as ISO27001 certification for information and personal data security. See http://www.ecoatm.com/how-it-works/ for a video of how an ecoATM kiosk works. For more information, visit www.ecoatm.com and for more information about Outerwall Inc. please visit www.outerwall.com.
About Outerwall Inc.
Outerwall Inc. (Nasdaq: OUTR) has more than 20 years of experience creating some of the most profitable spaces for their retail partners. Outerwall delivers breakthrough kiosk experiences that delight consumers and generate revenue for retailers. As the company that brought consumers Redbox® entertainment, Coinstar® money services, and ecoATM® electronics recycling kiosks, Outerwall is leading the next generation of automated retail and paving the way for inventive, scalable businesses. Outerwall™ kiosks are in neighborhood grocery stores, drug stores, mass merchants, malls, and other retail locations in the United States, Canada, Puerto Rico, the United Kingdom, and Ireland. Learn more at www.outerwall.com.
Safe Harbor for Forward-Looking Statements
Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "expect" and "will" and variations of such words, and future-looking and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. Forward-looking statements are not guarantees of future events, results, performance, or conditions. The forward-looking statements in this report, including those relating to the recycled electronics market and the performance of the ecoATM business, are only predictions based on the current intent and expectations of management, and actual events, results, performance, and conditions may be materially different from those expressed or implied in those statements. Differences may result from actions taken by Outerwall or ecoATM, as well as from risks and uncertainties beyond their control. Such risks and uncertainties include, but are not limited to, competition from other companies who purchase used electronics, actions resulting from federal, state, local and other laws and regulations or taken by governing bodies, as well as the ability to achieve the strategic and financial objectives of Outerwall's entry into new businesses, such as ecoATM. The foregoing list of risks and uncertainties is illustrative, but by no means exhaustive. For more information on factors that may affect Outerwall, please review "Risk Factors" described in Outerwall's most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission (the "SEC"). These forward-looking statements reflect Outerwall's expectations as of the date of this report. Outerwall undertakes no obligation to update the information provided herein.
 International Data Corporation (IDC), April 2015
For further information: Sean Marshall, ecoATM, (425) 943-8243, firstname.lastname@example.org, OR Allison Milton, Edelman for ecoATM, (206) 268-2221, email@example.com