Follow  us:

share on Facebook share on Twitter share on LinkedIn

Press Releases 

Make America Kind Again: Commit to an Act of Kindness on International Pay It Forward Day

Pay It Forward Foundation Aims to Inspire More Than 10 Million Acts of Kindness

CHICAGO, April 25, 2016 /PRNewswire/ -- A single day of the year set to inspire random acts of kindness among strangers that generates a ripple effect from one person to the next, and one community to the next, April 28 marks International Pay It Forward Day (PIFD). Now in its ninth year, previous PIFD acts of kindness include:

  • Food drives,
  • Book donations,
  • Skills-based volunteering,
  • Buying a family's meal, and
  • Donating money to a nonprofit.
Learn more about International Pay It Forward Day or the Pay It Forward Foundation by visiting

From buying a cup of coffee to planning a charity event, committing to a single act of kindness can be as simple or as involved as you'd like. While the third Thursday in April is the official day of recognition, selfless giving can happen anytime, anywhere.

Motivated by its customers who have embraced Pay It Forward when they gift movie nights or treats to fellow movie-renters, starting today Redbox is giving back to its customers by randomly passing out bags of JOLLY TIME® Pop Corn to enrich viewers' movie-watching experiences. Dubbed #RedboxPayItForward, consumers are asked to post on social media and share their stories of paying it forward.

For 2016's international PIFD, the Pay It Forward Foundation aims to inspire more than 10 million acts of kindness around the world.

In 2015, people from 75 countries participated in PIFD with individuals working on proclamations in 42 states and 48 cities. For more information on PFID, visit

About Pay It Forward Foundation
The Pay It Forward Foundation was established in 2000 by author Catherine Ryan Hyde, as a catalyst to inspire growth for the Pay It Forward philosophy, acts of kindness among strangers, generating a ripple effect from one person to the next, one community to the next. For more information, visit

About Redbox
Redbox, an Outerwall Inc. (Nasdaq: OUTR) brand, offers new-release DVD, Blu-ray Disc® and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 4 billion discs and is available at more than 33,000 U.S. locations, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald's locations. For more information, visit and for more information about Outerwall Inc., visit

About JOLLY TIME® Pop Corn
The American Pop Corn Company of Sioux City, Iowa, is an independent and family-owned company that, for more than 100 years, has produced and marketed JOLLY TIME Pop Corn, the first-ever branded popcorn. JOLLY TIME offers a variety of traditional, microwave and ready-to-eat popcorn products in grocery stores nationwide and in nearly 40 countries around the globe. It has the only microwave and Ready-to-Eat popcorn endorsed by Weight Watchers®.  JOLLY TIME Pop Corn is gluten free and is made using GMO-free popcorn. Learn more at

Redbox (PRNewsFoto/Outerwall Inc.)

Logo -

Logo -


SOURCE Pay It Forward Foundation

For further information: David Goodwin Executive Director, Pay it Forward, or Melissa Cafiero, 425.943.8179,